12BETTER FUNDING SOURCES
Connecting goals with positive results may require business capital in one form or another. Later chapters will discuss how to position a business and find capital from a variety of funding sources, from a business owner’s hometown bank to Wall Street. But sometimes, for one of many reasons, those sources are not going to be able or willing to provide the money needed. That’s life.
Understanding that reality can help business owners avoid wasting time in a futile search for capital if their deal is outside funding limitations. Meanwhile, owners should try to create the capital they need in other places and in other ways. Often alternatives are hidden in plain view.
A not-so-subtle theme in this book has been to lower ...