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16 Invest in Yourself Continually

Let me look upward into the branches of the towering oak and know that it grew great and strong because it grew slowly and well.

—WILFRED A. PETERSON

Dedicate yourself to lifelong learning. Set yourself apart from the crowd by being the one person in the company who is learning and growing at a faster rate than anyone else. This single decision can give you a personal competitive advantage throughout your career.

The fact is that most of your knowledge and skill today has a half-life of about two and a half years. This means that within five years, most of what you know about your business today will be obsolete or irrelevant. To survive and thrive in the fast-changing world of tomorrow, you will have to ...