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Get Scrappy by Nick Westergaard

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ACKNOWLEDGEMENTS

Writing a book is a team effort at every stage. Get Scrappy was no exception.

In the fall of 2013, it was Ann Handley and the team at MarketingProfs that first allowed me to explore the scrappy concept at their B2B Forum in Boston. A business author couldn’t ask for more helpful mentors than Ann and Jay Baer, of Convince and Convert. As I got my ducks in a row, both were there for me, answering every email throughout the process with thoughtful concern and care.

Speaking of mentors, I can’t forget Dorie Clark, who—in addition to being a scrappy marketer herself—has an incredible knack for putting people together. Through a serendipitous ...

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