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Get Scrappy by Nick Westergaard

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DISCUSSION GROUPQUESTIONS

If you read Get Scrappy with your team, bookgroup, or in a classroom, here are some questions to spark follow-up discussions on the ideas and frameworks presented in this book.

Introduction

What are your biggest obstacles with social media and digital marketing?

Are you distracted by Shiny New Things?

Does the Myth of Big weigh you down?

Do you succumb to Checklist Marketing?

Are there other organizational obstacles you’re working to overcome?

Chapter 1

Do you have a clearly defined brand? Think about where you are today and where you want to be.

Take turns sharing what your brand is and what you stand for.

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