Persuasion and Influence
We can be the most white-hot efficiency machine ever invented. Without the support or at least the acquiescence of other people, however, we'll hit a brick wall, which will potentially wreck our development – even sending us back to our ineffective worst.
So how do we enlist others in our pursuits? Two schools of thought quickly emerge. Oddly (for modern ears), the first involves conflict. We can force or coerce people. This looks like a highly effective route – so effective, in fact, that most of human history seems to have progressed through war, invasion and subjugation. Even as individuals, many still subscribe to this notion – not overtly, perhaps, but via competitive instincts that force us to think in terms ...