2Know Your Point

We all know a thing or two about points. After all, we refer to points all the time:

“Get to your point!”

“What’s your point?”

“Please stick to your point.”

Yet all too often, people confuse a point with something else: a theme, a topic, a title, a catchphrase, an idea. We believe a good speech can simply be about supply-side economics, the benefits of athleticism, the role of stepmothers, or the summer you spent in Costa Rica.

But none of these are actual points.

Imagine a child’s history paper on the American Revolution. If you asked him for his point, he might say it’s about the American Revolution.

That’s a topic.

He might also say it’s about George Washington and the Founding of America.

That’s a title.

He might even say ...

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