3Make Your Point

Knowing your point is a critical start, but still only part of your overall job. The next part—successfully conveying your point—relies on clearly understanding what your most important job is (and what it’s not), and being able to start strong.

Know Your Job

When we consider the attributes of “great communicators,” these qualities—and others like them—traditionally come to mind:

Images Interesting

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Engaging

Confident ...

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