5Tailor Your Point

Just like you wouldn’t make a sandwich for someone without knowing what he or she likes, consider the same precautions with your point’s impact on your audience. Some trainers and consultants boil this down to “Know your audience,” but it’s more specific than just knowing who they are and what they know. It’s about knowing what your audience wants from you.

These audience wants vary based on specific settings and situations, and may include the following:

Images Information

Images Insight

News or updates

Inspiration

Appreciation

Empathy ...

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