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Get to the Point! by Joel Schwartzberg

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9Five Enemies of Your Point

Even if you master all of these simple, smart, and practical tips, you may still run into some obstacles when you try to deliver your point. We already talked about what to do if someone tries to drag you off your point, but here are some other less-obvious challenges, many of which come directly from you.

Enemy #1: “And”

We’ve all heard that “less is more”—meaning that concise communications have greater impact. But we should also take to heart the idea that “more is less”—meaning that when we add words, we’re actually subtracting power from our points.

This might seem counterintuitive. After all, aren’t points like houses—increasing in value when we add extensions? Following that idea, many communicators deploy the ...

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