11Cases in Point

In previous chapters, I covered how to understand, make, and sell your points with the highest impact. Now let’s put all these how-to instructions together by applying them to specific scenarios that represent both unique challenges and valuable opportunities.

Scenario 1: Speeches

There’s a universe of advice on giving a good speech, but now you understand that what’s more important than knowing how to breathe, gesture, stand, and dress sharply is having a real point, using volume, and leveraging pauses. It’s one thing to look like you know what you’re talking about; it’s another to truly convey your point.

Whether you’re sweating bullets or cool as a cucumber, here are a few primary questions to ask yourself.

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