Introduction

Social media is mainstream. Are you up to speed?

If you’ve bought this book you may need little convincing that social media marketing is something you need to do. In 2010 you might have needed some persuading. Today, there is no longer a battle between social media and mainstream marketing. Social media is the mainstream. Facebook has over a billion users, Twitter has over 600 million accounts, and people spend more time on social networks than they do on email.

While ‘everyone else is doing it’ isn’t a good enough reason in itself, if your competitors are on Twitter and Facebook and you’re not, you may be missing out. More importantly, it is likely that the very people you are trying to reach with your marketing messages are ...

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