Skip to Main Content
Get Your Venture Backed with Persuasive Data Viz
book

Get Your Venture Backed with Persuasive Data Viz

by Scott Berinato, Evan Baehr, Evan Loomis
January 2019
Beginner to intermediate content levelBeginner to intermediate
524 pages
13h 41m
English
Harvard Business Review Press
Content preview from Get Your Venture Backed with Persuasive Data Viz

CHAPTER 2

WHEN A CHART HITS OUR EYES

SOME SCIENCE OF HOW WE SEE

I’VE COMPARED THE PROCESS of learning dataviz to learning how to write and to learning a new language. Maybe the best analog, though, is music. Everyone hears music and forms opinions about it without taking courses in music theory. We may sense something about the music we like—its “texture,” or that it sounds “brooding,” without knowing that we’re actually describing syncopation or a minor key.

Similarly, everyone sees charts and decides whether they’re good or bad without a degree in visual perception theory. You may sense something about a chart you like—you may even be able to describe it as “clear” or “revealing” without understanding that you’re actually describing elementary ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Designing the Successful Corporate Accelerator

Designing the Successful Corporate Accelerator

Jules Miller, Jeremy Kagan
Solving the Problem of Siloed IT in Organizations

Solving the Problem of Siloed IT in Organizations

Douglas Squirrel, Jeffrey Fredrick

Publisher Resources

ISBN: 9781633697324