In This Chapter
Networking in the real world
Establishing your online brand
Prospecting for success
Prepare your résumé, apply online, and the jobs will roll in, right? Well maybe … but probably not. Finding a job today has many dimensions beyond the résumé and online job application. They include proper education, skills, experience, and something that is increasingly important in today’s job market: a personal brand. Understanding how to build an online brand is key to standing out among all the other voices clamoring to be heard.
Before you run out and hire a public relations consultant, you can do a few simple things to make your brand more visible and make yourself more attractive to potential recruiters and employers. Beyond combing the job boards and career pages of the organizations you want to target, there are two main channels to explore: online social brand management and real-life, look-’em-in-the-eye human connections. In this chapter, I connect the two with a guide to build your online brand and grab the attention of the employers you want to work for.
Do you have a friend who always seems ...