In This Chapter
Thinking about your online brand
Using LinkedIn wisely
Taking stock of your skills
Your public face to the world — the version of yourself you put online — is your brand. If you manage your brand well, you’re more likely to be seen and contacted by recruiters. If you have a poorly crafted online brand, the opposite is true. Once you get an interview, employers are likely to research your professional and personal social media presence.
In this chapter, I give you ten practical ways to spiff up your brand, get noticed online, and maintain that reputation as your career grows.
You want to search for yourself online to see what potential employers will see when they check you out, because they likely will. What comes up (or doesn’t come up) will tell you where to start your personal brand management.