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Getting a Social Media Job For Dummies by Brooks Briz, David Rose

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Chapter 3

Key Social Media Concepts You Should Know

In This Chapter

The amount of information about social media is one of the most daunting factors that social media professionals face. You can't read a magazine, watch a television show, or glance through a newspaper without seeing information about social media.

You can read and study and still not get anywhere. We call this “paralysis by analysis.” In other words, you run the risk of spending all your time absorbing information but not taking action.

remember Using your knowledge in the trenches, failing on occasion, and dedicating yourself to continuous improvement is where you'll see the most significant results.

In this chapter you discover the key networks that you need to master. You also read about where to put your time and efforts. This chapter focuses on the basics that you need to know. Make it your mission to take the knowledge from this chapter and apply it.

Knowing Your Value

When you’re looking for opportunities within social media, ask yourself two questions:

  • Is it fun? Why not focus on finding or creating positions that make you feel good? For example, if you've read that social media big data or social media ad management provide great jobs, but neither of these topics interest you, focus on what you enjoy.
  • Can I ...

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