In This Chapter
The amount of information about social media is one of the most daunting factors that social media professionals face. You can't read a magazine, watch a television show, or glance through a newspaper without seeing information about social media.
You can read and study and still not get anywhere. We call this “paralysis by analysis.” In other words, you run the risk of spending all your time absorbing information but not taking action.
In this chapter you discover the key networks that you need to master. You also read about where to put your time and efforts. This chapter focuses on the basics that you need to know. Make it your mission to take the knowledge from this chapter and apply it.
When you’re looking for opportunities within social media, ask yourself two questions: