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Getting a Social Media Job For Dummies by Brooks Briz, David Rose

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Chapter 7

Knowing Your Social Media Tools

In This Chapter

arrow Realizing which social media tools to use for expediting your career

arrow Applying the tools in the trenches

arrow Practicing for further positioning

Mastering tools will make you head and shoulders better than your competition. The good news is that social media has lots of tools that can help you reveal your knowledge, prospect a hiring company, and carry out your daily duties. The not-so-good news is that new tools come out constantly and the amount of information can be daunting.

This chapter tells you what tools make your job easier, and the basics of how to use them. Though the names or features might change, what they do will stay essentially the same. We also give an overview of the Big Five platforms that you'll need to use.

Strapping On Your Tool Belt

Tools are for

  • Organizing information (aggregation)
  • Automation
  • Results-driven data (sales and customer information)

Social media tools come in the form of apps, software, platforms, and programs. Consider a few base functionalities when choosing your tools.

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