In This Chapter
Knowing what type of start-up companies fit with social media
Developing a new social media presence
Facing start-up realities
A start-up company is a temporary organization designed to establish a scalable and sustainable business operation. Start-up life means being in the trenches with your friends and hustling to make it bigger than anyone could imagine.
Social media has lots of opportunity within the start-up space — but you have to sacrifice time, security, money, energy, and relationships. You have to get elbows deep in the most monotonous tasks while making strategic decisions that could make or break the company. But this difficult road can be the most fruitful.
In this chapter, you discover what types of start-up companies are likely to have social media in their culture, how to build a successful social media presence from the beginning, and the pros and cons of being a part of the start-up movement.