Getting a Social Media Job For Dummies

Chapter 11

Starting Your Own Social Media Company

In This Chapter

Creating a unique positioning in the social media marketplace

Handling accounting, banking, and legalities

Developing the collateral to represent your agency

Prospecting and closing clients with ease

Have you decided that working for The Man isn’t for you? Congratulations and welcome to the wonderful world of entrepreneurship.

The tools and services you need to build a business from the ground up are abundant, ever improving, and affordable.

Giving You a Heads Up

We know that you’re excited to get started, but keep three ideas in mind:

• Hedge your risk. Unless you're independently wealthy, don’t quit your job and go after an entrepreneurial venture. Build an income and ease into the entrepreneurial world.

• Partner whenever possible. Don’t try to do everything yourself. Find established professionals and agencies where you can build good will and help one another. Establish mutually beneficial value.