In This Chapter
Showing ‘em what you’ve got
There’s more noise online than there has ever been before. Former Google CEO Eric Schmidt says, “Every two days now, we create as much information as we did from the dawn of civilization up until 2003.” With that much information, how can you break through?
The theory is simple but difficult to execute: Be better than everyone else. It’s a good thing you’re reading this book; you’ll know how to be worth talking about in the social media world — especially important among your potential hiring managers.
This chapter reviews the top ten ways to separate yourself from competition and capture precious attention.
There is such a thing as bad press. Negative feedback on social media is amplified because every single person has a voice.