In This Chapter
Discovering the top social media resources
Strictly defining the social media sites
Sites continually pop up and fight to be the top social media resource. There’s not just one, but many resource sites providing valuable insight, data, news, tips, and tricks across media.
This chapter reviews the top sites for social media pros and what you stand to gain by paying attention to them.
Technorati is technically a search engine company that serves as a publisher advertising platform. In essence, Technorati showcases the top content creators from hundreds of interests and fields.
Quantcast specializes in accurate audience measurement and real-time advertising. The site features traffic and demographic data for literally millions of websites. Signing up gives you more advanced analytics; membership is free. Quantcast was the first rating company to rely largely on direct measurement rather than traditional panel-based methods that powered all other media outlets.