Chapter 5. Growth Models Need to Change

The Race for Corporate Growth

The race for corporate growth appears daily in the press.[1] Growth seems to be a good thing. But is it really, and if so, which kind of growth is the best? There are so many lists and rankings now available, it’s really tough to choose. Fortune magazine ranks companies based on total revenues and percentage change. Business Week lists executives based on total compensation. Forbes magazine identifies the planet’s wealthiest individuals. The Wall Street Journal publishes its annual rankings of strongest and weakest stock performers. And this is just the start of some of the better known lists and rankings. In our modern society, we’re literally inundated with lists, rankings, ...

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