APPENDIX A: Special Instructions for Decision Makers and Data Scientists


This appendix is aimed at senior decision makers and data scientists whose needs for quality data are extremely stringent. A decision or analysis sent in the wrong direction due to bad data is far more costly than the operational expenses contemplated by the rule of ten. At the same time, you may have to deal with wholly new data that, when combined with existing data, could offer potentially game-changing insights. But there isn’t a clear indication whether this new information can be trusted. How should you proceed?

There is, of course, no simple answer. ...

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