It has been eight years since my last book and over 15 since I devoted one wholly to data quality. A lot has happened since then – all things data, including big data; the “internet of things“ data-driven cultures; advanced analytics; and chief data officers are penetrating every nook and cranny of every industry, company, department, and job. It’s an exciting time!

Much of my work continues to address data quality, perhaps the least sexy topic in the data space. But it is, in my humble opinion, the most important for two reasons.

First, improving data quality presents an immediate opportunity to free up cash and people for longer-term ...

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