CHAPTER 4, Part I: Must-Dos for All Data Creators

In Chapter 3, I presented two definitions of data quality, each emphasizing the moment of use. My third definition emphasizes the moment of creation:

Meeting the most important needs of the most important customers.21

I call this my day-in, day-out definition, and it serves as a beacon for all data creators.

Data creators include people—after all people enter data and, in so doing, fit any reasonable definition of data creator. That goes for decision makers and planners as well. Their decisions and plans can be likened to data that guide the organization going forward. Data scientists, who tease ...

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