CHAPTER 6: Building a Data Quality Team

In a perfect world, data customers and data creators reach out to one another. Customers clarify their needs, data creators work hard to meet them, and hidden data factories shrink. And people, energized by data they understand and trust, find new and creative ways to use it. They improve existing products, dream up new ones, and make the occasional “this changes everything” discovery. Life is wonderful in the data quality space.

Of course reality is far tougher and more confusing. While customers and creators can reach out to one another, relatively few do. Inertia reigns as too many remain comfortably ...

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