Introduction

Innovation is about success. It is not innovation if you come up with something new and it cripples or kills you. If you pour in your effort and are only marginally better off than when you started, you have not achieved innovation.

Innovation is the successful introduction of a market offering that profits everybody involved, both you and your customers. Innovation happens when a new product or service creates a return in the market that far exceeds the time and money it takes to develop and execute. When a new offering is accepted and embraced, generating the resources that make it possible to support and grow its place in the market—that is innovation. That's a positive inflection point. That is what you must aim for.

I once worked ...

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