PART THREE
Research

EXPOSURE THERAPY

The next day was the beginning of my personal crash course in Lighthouse Partners and Michael Casey, the man. During my first three days in Half Moon Bay I met with at least a dozen consultants and most of the other staff members. I sat in on a handful of account reviews, analyzed the financials of the firm in greater depth, and went through a personality profile called the Myers-Briggs with Amy. (I turned out to be an ENTP, whatever that means.)
And in spite of the fact that the people at Lighthouse were friendly, if not a little too casual for my taste, I learned nothing that helped me understand why the firm had been successful and how we were going to extract any goodness from them.
It wasn’t until ...

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