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Getting Started with Flurry Analytics by Bhanu Birani

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Portfolio Analytics

A certain organization can track more than one application with Portfolio Analytics using Flurry. For such cases, there can exist a portfolio of applications configured in Flurry for analysis. Now with Flurry, you can track the conversion between one or more of your applications. For example, we may be advertising one of our applications in any of our other applications; thus, users may be sourced from one of your applications to another. An analysis of these patterns can be very useful.

Through portfolio analysis, you can get metrics for the following:

  1. Cross-Selling: One of your applications refers users to another of your applications
  2. Up-Selling: One of your applications is upgraded to "paid", that is, free-to-paid conversion ...

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