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Getting Started with Flurry Analytics by Bhanu Birani

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Chapter 5. Using Your Data

In this chapter, we will see how the insights provided by Flurry are useful to us and how we can apply them in different scenarios.

We will learn about the following in detail:

  • The ways to measure user quality
  • Details about user acquisition, retention, and engagement

Measuring user quality

User Acquisition Analytics in Flurry gives you the ability to analyze the quality of users with respect to your business parameters.

There are various reasons for using Flurry to measure user quality, which areas follows:

  • To know which age group is using your application more. We can identify the group that is most engaged with our application. This group is a high-quality group for our application business.
  • To know which user age group is ...

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