Flurry Analytics gives you enough data and various custom and preset metrics for you to understand user behavior. User behavior and tracking their interaction with your application can help you to increasingly engage users with your application, giving them the complete worth of their time.
For example, your application may provide them with the latest stories, and the user may indulge more in a certain type of stories, such as suspense or real-life stories. You can start providing more options of these types to increase their engagement with your application. In this way, Flurry can help us to take decision for better user retention.