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Getting The Hang Of Web Typography by Smashing Magazine

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Lessons From Swiss Style Graphic Design

Diogo Terror

Also known as International Style, the Swiss Style does not simply describe a style of graphic design made in Switzerland. It became famous through the art of very talented Swiss graphic designers, but it emerged in Russia, Germany and Netherlands in the 1920՚s. This style in art, architecture and culture became an ̒international̕ style after the 1950՚s and it was produced by artists all around the globe. Despite that, people still refer to it as the Swiss Style or the Swiss Legacy.

This progressive, radical movement in graphic design is not concerned with the graphic design in Switzerland, but rather with the new style that had been proposed, attacked and defended in the 1920s in Switzerland. ...

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