CHAPTER NINE Who Makes a Difference?
The organization world is giving increasing emphasis to the importance of PEOPLE. This is not news, but its truth is being underlined in this information age when the unique talents of human beings are more important to work than ever before. Organizations need human hearts and minds, not just muscle. Whether working on new software or a child education project, PEOPLE must invest deeply to assure success. The challenge seems to be shared everywhere: How do we get the right PEOPLE to invest in this organization? (For example, the construction company that is offering employees bonuses and vacations for ...
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