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Getting to Innovation by Arthur B. VanGundy

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Framing Innovation Framing:An Overview

We are creatures of habit. We sometimes resist change just because it is change. It is easier just to stay within our comfort zones.

“THAT’S THE WAY WE’VE ALWAYS DONE IT!”

What company wouldn’t want to reduce its costs, save its customers time, and increase its customer satisfaction, all while growing its business? Well, it turns out that many companies act as if they do not! Instead, they keep doing things the way they always have, even though that might not work for them or their customers. They do it because that’s the way they always have done it. And, perhaps, because that is how other companies in their industry have always done it. We are creatures of habit. When an employee asks why something ...

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