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Getting to Innovation by Arthur B. VanGundy

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EIGHT

A Crash Course in Generating CreativeIdeas: Individual Methods

In the late 1970s and early 1980s, there were relatively few books on idea generation techniques. When I was interviewed by Dun’s Review in 1979 for a cover article on creativity, the editors had trouble finding people to interview. Today, there may be almost as many creativity experts as there are companies to use them! The last several decades have seen a proliferation of books and Internet Web sites on how to generate ideas. Now the problem is deciding how to know which technique to use for the type of challenge involved.

IDEA GENERATION TECHNIQUES

There are a number of ways to classify formal techniques designed to generate ideas. (The use of the word formal means that the ...

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