Active listening, 11

Alum Clock®, 44–45, 74

Amazon®, 22

AutoWallet©, 62–63, 74

“A Believer’s Guide to Perfection,” 22

Beta testing, 65–66

Big Boy Sandwich®, 42

Big Boy’s®, 41, 42

Big King®, 42

Big Mac®, 42

Biloshapka, V., 48–49

Brand derived value, 50

Burger King®, 41, 42

Business

age of, 74

establishing new, 4–5

model and business strategy purpose, 7–8

need for, 4

process, 23

professionals, 4

Business model, 7–8

business strategy versus, 28–30

new concept and, 27–28

variables and parameters for, 29

Business owner

collaboration between investor and, 25

indicators as guidance to, 22

knowledge and concept creation, 27–28

Business purpose

case studies, 8–10

exploration and exploitative elements, 6–7

necessity drives, 2–3

new ideas, identification ...

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