Active listening, 11
Alum Clock®, 44–45, 74
Amazon®, 22
AutoWallet©, 62–63, 74
“A Believer’s Guide to Perfection,” 22
Beta testing, 65–66
Big Boy Sandwich®, 42
Big Boy’s®, 41, 42
Big King®, 42
Big Mac®, 42
Biloshapka, V., 48–49
Brand derived value, 50
Burger King®, 41, 42
Business
age of, 74
establishing new, 4–5
model and business strategy purpose, 7–8
need for, 4
process, 23
professionals, 4
Business model, 7–8
business strategy versus, 28–30
new concept and, 27–28
variables and parameters for, 29
Business owner
collaboration between investor and, 25
indicators as guidance to, 22
knowledge and concept creation, 27–28
Business purpose
case studies, 8–10
exploration and exploitative elements, 6–7
necessity drives, 2–3
new ideas, identification ...
Get Getting to Market With Your MVP now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
