CHAPTER 8
Can You Balance a One-Legged Stool?
Multidimensional Business Models
WE HAVE GONE EASY on you in the previous five chapters. Taking the five elements of the business model one step at a time, we’ve had the luxury of examining each element under a microscope. We’ve seen little-known newcomers like Silverglide and Shanda, well-known start-ups like eBay and Costco, and long-established companies like Toyota and Dow Jones employ one of these elements as a foundation for their success.
Business is never so straightforward. Metaphorically speaking, what each of these companies built was not a one-legged stool. Their business models were, in ...
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