CHAPTER THREEimageOrganic Is the Way to Grow


WHEN IT COMES TO THINKING about how to grow a business, I have a double learning disability: an MBA from Stanford and about 10 years of working in the computer software industry. Both of those experiences give me a distorted view of reality: too much emphasis on outside investors; too much concern about first-mover advantage and early market share; too much pressure to “get big fast.”1

I mention my biases here because I think they may be fairly widespread. To some extent, we are still suffering from a ...

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