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Bibliography

[biblio0_101] Chandler, Jr. A.D. (1962) Strategy and structure: Chapters in the history of the industrial enterprise. MIT Press, Cambridge, MA.

[biblio0_102] Smith, W.R. (1956) Product differentiation and market segmentation as alternative marketing strategies. Journal of Marketing, 21(1), 3–8.

[biblio0_103] Tedlow, R.S. (1990) New and improved: The story of mass marketing in America. Basic Books, New York.

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