RECENTLY, I WAS WORKING WITH A client—let’s call him Josh—who had many years of experience in the consulting business. His assignment was to give a speech to more than five hundred clients and potential clients. It was a big deal; a biannual event that was a kind of marker for the firm, a measure of its current successes and its plans for the future. Josh had given many speeches in his twenty-five years of consulting, to audiences large and small. For all his experience, he didn’t enjoy himself as much as he should, and he didn’t connect with audiences as much as he might have, given his status and all he had to offer.
What was missing? His speech draft was ...
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