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Global "Body Shopping" by Biao Xiang

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Chapter 5

Agent Chains and Benching

The fact that Indian IT consultancies moved to the body-shopping business due to the difficulties in marketing software products by no means implies that it was easy to establish direct connections with clients for body shopping. CSR Holding, owned by a Telugu couple—Chandary and his wife Shireesha, a psychologist by training—was one of most successful Indian consultancies in Sydney. After repeated but unsuccessful bids to become a labor supplier of large companies, they targeted stategovernment departments as clients instead, with the advantage of Shireesha’s experience of working in various government agencies in Australia for ten years. Recruiting IT workers for government departments was less profitable, ...

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