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Global Business and Corporate Governance by John Thanopoulos

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Chapter 2

From Geography to Culture

Starting Our Global Travels

By not knowing the topography of mountain, forests, obstacles, and swamps, one cannot conduct maneuvers

Sun-Tzu1

You lived all your life in this big city and you plan to go from your home to visit a friend in a new subdivision at the other side of the city. You get directions and study your map. As you go there, signs are familiar, people speak the same language you do, and the symbolisms are known to you.

The same applies to your global travels. You need to get directions and study your maps before you venture traveling. However, as the signs, languages, symbolisms, cultures, institutions, laws, and ethical norms are different, you need to familiarize yourself with them before ...

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