Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works

INTRODUCTION

The Internet Has No Borders

“No man is an island, entire of itself; Every man is a piece of the continent, a part of the main…”

—JOHN DONNE

The geographical boundaries that separate us physically do not really exist on the Internet. Like it or not, we are connected virtually, once we are online. Of course, this is not why John Donne wrote his verses in 1623,¹ yet his words coincidently and accurately describe the current phenomena: “No man is an island entire of itself; every man is a piece of the continent, a part of the main. . . .” Every time I read his words, I can’t help but change “a part of the main” to “a part of the Net.”

The Internet has no borders or boundaries. OK, I take that back. Some countries try to impose borders ...