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Global Content Strategy by Val Swisher

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Glossary

content audit

The process and result of conducting a quantitative study of a content inventory.

content inventory

The process and result of creating an organized listing of content assets (text, files, audio, video, images) for a body of content. An inventory includes as much information about each piece of content as possible.

content lifecycle

The process that defines the series of changes in the life of any piece of content, including reproduction, from creation onward.

content management system

A software application that supports information capture, editorial, governance, and publishing processes with tools such as workflow, access control, versioning, search, and collaboration.

content matrix

An expansion of the content inventory to track ...

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