10. Final Reflections and Epilogues

This book presents seven cases on franchise, emerging markets, and global operations, with multiple countries and industries represented. The analysis in the various cases also involved the context of both developed countries and developing countries and the points of view of the franchisor and the franchisee. Dividing the chapters into a 2 × 2 framework (see Table 10.1), we can see the focus of this book on cases involving franchisors in developing countries (Chapters 2, 5, and 9, “San Francisco Coffee House: An American-Style Franchise in Croatia,” “Estimating Demand in Emerging Markets for Kodak Express,” and “Social Entrepreneurship and Sustainable Farming in Indonesia,” respectively), including Croatia ...

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