CHAPTER 1010

NORTH AMERICA

KEITH LAWRENCE

The role of HR professionals has evolved and is evolving in large part because our businesses are changing and being affected by both external trends and internal factors. We have the opportunity to embrace these changes by redefining our roles and asking questions of ourselves that can help us do so.

Regional Trends

Businesses in North America have experienced dramatic changes, especially during the past five years, based on trends in five key areas:

•   Economics. Steep declines in the stock market and housing values resulting in lower consumer spending and increasing pressure to pay for the escalating costs of healthcare and social entitlements

•   Politics. Changing levels of regulation and uncertainty ...

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