IN THIS PART …
Explore the critical role logistics played in the successful global expansion of ten companies.
Draw from the lessons that companies learned when faced with major issues in entering the foreign marketplace, and understand the reasons for initial failure.
Rely on the comprehensive resources of a network of ten international organizations to help further your understanding of global logistics.
Find out how to speak the basic language of global logistics by referring to the handy glossary at the end of this part.