Global Managerial Perspectives of Big Data Strategy in Supply Chain Management

Appendix

Native Category Research Questions

In management research, the native categories approach avoids interviewers’ a priori understandings in the research process. This allowed us to dig deeply into managers’ unobservable and subjective perceptions, while using a naive line of inquiry in order to avoid leading questions that could impact interviewer expectations and answers. This approach also allowed us to ask our basic questions in dynamic ways. A more complex discussion of this technique can be examined in detail in Harris (2000). An example of the survey tool appears below. See the Appendix for the actual questions.

Most interviews lasted ...