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Global Managerial Perspectives of Big Data Strategy in Supply Chain Management by CSCMP

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Methodology and Sample

As this is an exploratory study, it was most appropriate to employ a qualitative research method. Our qualitative interview method started with respondent identification (or another way to say it: identifying respondents). Using the CSCMP membership roster, we identified managers from several countries who are known for using information technology across supply chain relationships. Our goal was to develop a breadth of understanding across several countries. Using academic research and popular press articles, we identified nine countries for consideration: Brazil, China, Germany, India, South Africa, South Korea, Turkey, the United Kingdom (UK), and the United States (US). Based on existing qualitative interview conventions, ...

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