Chapter 3 Digital Business: Technology at Warp Speed
The computer makes no decisions; it only carries out orders. It’s a total moron, and therein lies its strength. It forces us to think, to set the criteria. The stupider the tool, the brighter the master has to be…
Peter Drucker, “The manager and the moron,” McKinsey Quarterly, 1967, No. 4.
On October 15, 1997, San Francisco-based Charles Schwab Corporation’s entire management team, 120-strong, walked across the Golden Gate Bridge, each wearing a gold-trimmed navy blue jacket with the words CROSSING THE CHASM across the back—symbolizing the full-service brokerage firm’s changeover to an online, discount brokerage that allowed its customers to trade stocks online ...
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