Global Recession: The Insights You Need from Harvard Business Review

 

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YOU DON’T HAVE TO PIVOT IN A CRISIS

by Daniel Isenberg and Alessandro Di Fiore

When Covid-19 burst upon the scene in early 2020, startup ventures faced dramatic shifts in markets, and the importance of strategic agility became axiomatic: If you wanted your venture to survive, let alone thrive, pundits (including ourselves) almost universally advocated deep internal cuts accompanied by pivots to new markets and business models.¹ As the leadership of the tech-focused California venture capital firm Sequoia Capital wrote in a March Medium post identifying Covid-19 as the black swan of 2020, “Nobody ever regrets making fast and decisive adjustments to changing circumstances.”²

However, ventures we know well through our investment portfolio ...